Values – definition
Global beliefs that guide actions and judgment across a variety of situations – Milton Rokeach
Global beliefs about what is right and wrong, and what is most important in life
Values generally influence the behaviour of people
Values – determinants
Family factors
Parental love and affection
Social factors
Interaction with peers, teachers, religious, economic and political institutions in society
Personal factors
Intelligence
Ability
Appearance
Educational level
Values – Types
Theoretical - to gain knowledge
Economic – to accumulate wealth
Aesthetic – to enjoy beauty and harmony
Political – to gain power and influence people
Morals
Moral (values): Values in personal contexts (relationship with persons)
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