Ethical Issues are Seldom Black and White
Conflicting demands:
Loyalty to company and colleagues,
Concern for public welfare,
Personal gain, ambition
Ethical standards are usually relative and personal, there is seldom an absolute standardRoot cause of project problems/failures
Un-acceptable behavior and actions of individuals
Root cause of behavior
Our behaviors or actions are most often a reflection of our values
Why We Need Values?
Thus, we need values to:
Guide for right decision
Inspire and motivate
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